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Welcome letters
W E L C O M E L E T T E R F R O M M I K E S I N Y A R D
a 1.5-inch diameter lower bearing), completely redesigned S-
Works FACT carbon crank and S-Works Barmac, we shaved the
With most of the 2007 model year behind us, I look back and
realize more than ever that, whatever success we at Specialized
enjoy, it would be impossible without the support of all the inde-
pendent retailers like you—a key part of our extended family.
Our engineers have spent countless hours working in the MIT
Thank you for your continued support and the chance to earn
windtunnel and with our top professional riders like 3-time
Ironman World Champion Peter Reid, to make the all-new
S-Works Transition the absolute fastest bike possible for time tri-
Due in large part to the close bond between us, our business is
als and multi-sport events. With a host of proprietary features
growing, our financial positions are solid and our direction is
including a full Specialized FACT carbon chassis, FACT integrat-
clear. We continue to invest 100% of the profit that Specialized
ed crank, fully integrated brakes and a four-position Pave carbon
generates back into our business because the future has never
seatpost, the Transition is without question the fastest bike
been more exciting and more rewarding.
we’ve ever made. Thanks to the same comprehensive approach
to ergonomics that we used when designing the Roubaix, the
Transition is also the most ergonomically advanced time trial
Our vision is to be the Best Cycling Brand in the World. For
2008 I am most excited about a handful of truly innovative prod-
ucts and novel services that I believe will help us to humbly pur-
sue that vision while growing both our businesses and helping
you realize more profitability than ever:
We have been working hard to develop bikes and equipment
that fit women and the way they ride. You have embraced our
Designs for Women bikes and equipment to the point that it rep-
resents our fastest growing category. Thank you. Just like our
Totally redesigned for 2008, the new Stumpjumper FSR is the
road families, the mountain bikes now have independent, expe-
lightest, most efficient and best handling 120mm travel XC Trail
rience specific families that allow for even further frame and
bike in the world. Highlights include the addition of a new FACT
specification tuning--just for women. As the Ruby and Dolce
IS (Integrated Structure) carbon frame and our integrated
have been free to develop exclusively based on the needs and
FutureShock fork and AFR shock with FlowControl Brain. At
wants of women, the 2008 Designs for Women mountain bikes
about 3-pounds, the 120mm FutureShock fork offers mind blow-
have been created from a clean sheet of paper so they fit, per-
ing performance thanks to a unique 1.5/1.125 carbon
form and ride as well as possible for women. As those of you
crown/steerer assembly, proprietary ‘Buddy System’ (the spring
who have invested in the women’s market know, our Designs for
and damper in one leg) and FlowControl Brain technology. Hit
Women Bikes, Body Geometry saddles, shoes, apparel and other
your favorite trail on the new S-Works Stumpjumper FSR and I
gear are part of what has helped bring a whole new group of rid-
think you’ll find that it offers the best combination of comfort,
control and efficiency available anywhere.
The 2D is the lightest helmet to ever exceed the most stringent
Our sponsored riders like Paolo Bettini (Quick Step—Innergetic)
testing standards in the world! How did we make the all new 2D
and Davide Rebellin (Gerolsteiner) pushed us to make our
nearly 30% lighter than our already light Decibel? The 2D fea-
Tarmac even better. Our team of designers and engineers creat-
tures a patented dual-density EPS construction, Carbon Inner
ed the new S-Works Tarmac SL2--the most efficient (“stiffest”)
Matrix internal structure and 4X DryLite straps to trim vast
and best handling road bike on the market. To trim the SL2’s
amounts of weight without compromising safety. We’ve also
frame weight down to just 900-grams we were driven to utilize
made the 2D the best fitting helmet with the addition of our new
a new manufacturing process—FACT IS (Integrated Structure),
Pro Fit 360 retention system, which features horizontal and ver-
which combines cutting-edge manufacturing methods to create
tical adjustment for a truly customized fit. The 2D also features
an optimized structure that is incredibly light, unbeatably stiff
a refined version of our proprietary 4th Dimension Cooling tech-
and super strong. By integrating all critical components of the
SL2’s design including the S-Works FACT carbon fork (which has
High-performance XC riders--people that like to cover more
Launched last summer, the Specialized Riders Club is an incred-
ground and still find the flow over a range of terrain--are going
ible way to build a community with your dealership at the cen-
to love our new 1,400-gram Roval XC Race wheels. Just as with
ter. In order to fill the club with enthusiastic new members, we
our cutting-edge road wheels, we’ve used a complete systems
have implemented a program that allows you to reward anyone
design to make the XC Race one of the lightest on the market,
purchasing a bike over $1,200 with a free annual membership in
yet we’ve maintained the precise handling, incredible efficiency
the club. Because the success of everything we do depends on
and excellent durability that all Roval wheels are known for.
full integration with you, we’ve also created a program that
allows you to sell annual memberships to the club at full key-
stone margin. Ultimately, the Specialized Riders Club will further
differentiate your dealership and allow you to sell more high-end
In conjunction with our close partner Dr Andy Pruitt EdD, PA, we
continue to refine and improve BG Fit Integration Technology
(BG F.I.T.), a system that integrates bike fit training, bike geome-
tries, key components such as our adjustable stems and wide
As we look toward the 2008 season, I want to thank you for your
range of handlebars, as well as key equipment categories like
support of our broad range of products and services. Your early
shoes, saddles, apparel, gloves and bar coverings. The BG F.I.T.
investment is what makes our innovation and investment in the
intensive dealer fit training program through SBCU has been a
market possible. As we prepare for the upcoming season, I am
great success, with over 400 technicians completing this power-
more excited than ever about the future of our partnership and
ful course. This summer we will launch an exciting new website
the success that we can enjoy together during 2008 and well
that will explain BG F.I.T. to consumers and drive them into
trained dealers for one-on-one fit sessions and Body Geometry
products. By working with you as partners to provide a complete
program of education, exciting merchandising, ergonomic bikes
and medically proven equipment, we can help you become the
W E L C O M E F R O M J O H N T H O M P S O N
An increase in sales driven by focused product selection
I hope this note finds you well and your business thriving.
2008 represents another great opportunity for the entire team
at Specialized to share our strategy for success. That strategy
includes; passion, technology, innovation, strong service, time-
ly delivery, industry leading marketing, the best fill rates, a gain
A well-focused dealer gives the buyer a clear idea of which
in market share, higher profits and lot's of fun. Together we can
products the professional bicycle retailer believes in and rec-
ommends. Because we are committed to distribute our prod-
ucts solely through the IBD channel, we need to work with
It is essential that we clearly communicate the vision that
dealers who are equally committed to featuring our products.
drives the development of everything we do including our
When we work collectively, the outcome is more riders on
great bikes and superior business performance.
The Specialized brand vision is to be the best cycling brand in
The fact is that we have less distribution than any of our major
competitors. In most markets, Specialized provides more
opportunity for our dealers to have a dominant position with
Our corporate mission is to be the product of choice for the
our brand, allowing them to sell on value and experience rather
discerning customers and dealers, and the supplier of choice
than price. In return, we ask that you partner with us to logical-
ly offer your customers a choice while maintaining a healthy
and profitable inventory mix, one that features Specialized as
Our vision and mission are what guide us in every aspect of
While no company in our industry can offer 100% fill rates,
business. The industry has seen many changes and we have
Specialized has delivered better than any other manufacturer.
maintained our leadership position by devoting 100% of our
By committing early to our suppliers, we have been able to
profits to researching and developing the most cutting-edge
maintain fill rates over 90% for the past four years running. The
bicycles, equipment and services. I can assure you that, with
absolute key to this success is that you have helped us by com-
every new model year, you will see one-third of our product
mitting 50% of your annual business during the critical pre-
line completely redeveloped to drive this innovation. This is
book period. If we are to continue this amazing success, we
accomplished by returning 100% of our profit into product
need you to continue your early show of support.
We don't believe that any other brand offers the breadth of
product and support that contribute to your bottom line. Yes,
We depend exclusively on you, our retailers, to represent the
some other brands appear to offer better gross margins, but
bicycle and equipment products that we design and distribute.
how do they perform for the cyclist? Do their products turn at
We are committed to the independent bicycle dealer as our
the rate of Specialized? Will they help you convert the recre-
only point of distribution, so selection becomes a critical path
ational cyclist into an enthusiast? What value do they deliver
for Specialized: if you don't display our products in your stores,
in quality and function? Are their products found in discount
we are literally out of business for those products in your mar-
houses and self-serve big box stores? Are you being under-
sold by these discounters, mail order and the internet?
As an independent bicycle dealer, you must strategically man-
One of the byproducts of our limited distribution strategy is
age your resources, including inventory dollars and retail floor
the issue of brand recognition. All brands are constantly per-
space. Simplifying the sales process is the most efficient path
forming a balancing act between sufficient and excessive dis-
to superior customer service, customer loyalty and profitability.
tribution. We've chosen to restrict our distribution by partner-
ing only with the right dealers; those who can appreciate the
quality and value our brand offers and seek to maintain their
Specialized is also the first bicycle brand to invest in its dealer
Thanks for giving the Specialized Team the opportunity to earn
base by building and staffing a full-scale training facility. Now
your business. We are positioned to win together!
in its 4th year of operation, our SBCU program has been devel-
oped to train your staff to identify customer experiences, relate
As always, I want to extend an open invitation for you to call.
those experiences to specific products and close the sale. The
My personal phone number is 408-779-6229 (x2497) or you
results of this investment by both Specialized and you, our
can email me at [email protected].
retailers, have been nothing short of incredible. Participating
dealers have reported higher than average unit prices,
increased aftermarket sales and a greater overall sell through.
Our SBCU facility is undergoing a major expansion and renova-
tion. We're building a new BG F.I.T. Studio and expansive new
We are primed for excellence in 2008 and beyond. We have
the best dealers, best products and strongest consumer
demand. We are grateful for the successes you've shared and
look forward to continued growth and innovation.
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Activity Medical & Indemnity Form – Camp Form (Campers / U18’s) Young Life Area : This report is intended to assist YL leaders in case of any special care needed for your son/daughter. Al information is held in confidence. Personal Information: to be completed by the parent/guardian. Your name (Parent /Guardian with whom the attendee primarily resides): Secondary