Powerpoint presentation

Utility Profile: Commonwealth Edison (Exelon)
Smart Grid Program Overview
Successful, state-mandated AMI pilot provided results to justify total-footprint deployment based on operational savings alone; AMI-enabled pilot testing TOU, CPP, PTR, and RTP Utility Type: IOU
DR: Pricing,
with varying technologies; RTP offer available to all customers Multiple Rates
Size: 3,800,000 customers
has very low enrollment but high satisfaction among DR: Pricing, RTP
State(s): Illinois
Program Results
Customer Engagement
Research: Quantitative impact assessments of all individual programs
 RTP program has had high satisfaction but low  Segmentation: RTP targets high education, high bills, and high income
Messaging: RTP pilot: “It's time to get real with ComEd Residential Real-
Program Details
Time Pricing. Get more control over your bills, and help the environment”  Pilot with multiple rates promotes a range of expected bill savings AMI – pilot completed, planning footprint deployment
 During AMI pilot, did not message online portal until AMI was deployed  Performance: ~8 yr payback for footprint-wide plan  Tactics: Sent AMI letter 2-3 weeks before and automated call 1 week
DR: Pricing, Multiple Rates – TOU, CPP, PTR, and
before installation; meter installer knocked on door and left door hanger RTP available to AMI pilot participants during pilot, rates tested with in-home displays or online portal  Investigate irregular smart meters and resolve problems proactively  Performance: ~10% eligible participants enrolled;  RTP pilot and DLC promoted largely with direct mail and bill inserts 20% CPP peak load reduction,14% PTR peak  Non-pilot RTP acquisition offers of $100, free thermostat, Prius raffle reduction; 30% peak reductions if actively engaged  Partners: AMI call center run by the Center for Neighborhood Technology
Reaction: 20% participants activated their display  Results: Non-pilot RTP direct mail response rate 0.27% vs. 2% for Ameren
DR: Pricing, RTP – RTP offer, unrelated to AMI pilot
(IL) program, which messaged saving money; 0.15% direct mail response rate to free thermostat offer vs. 1.01% for $100 acquisition offer Performance: 0.3% enrolled, ~12% peak reduction  Of customers on non-pilot RTP who had higher bills on their new rate,  Reaction: ~80% found program “easy”; 5-7% 60% wanted more information before opting-out of RTP reduced peak >35%; 88% helped by online portal; 90% customer satisfaction  Few responses to multi-rate pricing pilot’s direct mail, automated calls In multi-rate pricing pilot, 20% participants unaware of pilot; 25% did not DR: DLC – AC cycling, 50% or 100% ($20 or $40/yr)
understand pilot, 40% did not pay attention, and 5-8% were active  Performance: 2% participation, but exceeded 2010  Tactics: DLC participants find mail, phone, and web enrollment “easy”
Reaction: 78% satisfaction; 49% of those on 50%-  Enroll ~20 customers per year in non-pilot RTP at community events cycling plan do not recall receiving incentive  Partners: EE competition has leveraged mayors, chambers of commerce

Source: http://smartgridcc.org/wp-content/uploads/2012/04/SGCC-Excellence-in-Customer-Engagement-ComEd.pdf

Microsoft word - 44d155ba-628b-086cca.doc

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Giulia Mollica Curriculum vitae PhD in Chemical Sciences Laboratoire Chimie Provence, équipe SACS Case 512 Campus Scientifique St Jérôme Université de Provence Avenue Escadrille Normandie Niémen PERSONAL Born June 27th 1978 in Livorno, Italy. One child. EDUCATION • PhD, Chemistry (Physical Chemistry), Nuclear Magnetic Resonance (Solid State NMR) , January 20

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