Microsoft word - giv ms.gemini v joy upd.07-11-13

Curriculum Vitae
Ms. Gemini .V. Joy
Email: [email protected]
VIT University, Vellore Mobile : 08056805863

EDUCATION

Qualifications
Area / Specialization
University
Year
of Study
Obtained

TECHNICAL KNOWLEDGE

Multimedia Software
Adobe Photoshop6
Macromedia Flash5
Microsoft Tools
MS Office
Operating Systems
Windows XP
Statistical Software Package

WORKSHOPS CONDUCTED

Workshop Coordinator for Marketing Metrics Workshop for Management Students and professionals (2012)
PROJECT PROFILE
• Working on PhD Dessertation work titled “Impact Of Consumer Experience on CBBE M.Phil Dissertation on study of Corporate Commitment of Personnel in Publishing Houses Summer placement project on consumer behaviour with special reference to Super Shelcem Cement Paint, Travancore Cements Ltd, Nattakom Kottayam. • Project entitled with “ Do Leaders Differ in their Leadership Quality “ Using LPC Scale, in COURSES / SYLLABUS DEVELOPED
Designed syllabus and course content for Marketing Metrics which is approved by Academic
Committee of VIT University on June 2011

WORK EXPERIENCE
Title of the job /
Name of the organization
Tenure of
Years of
Position held
service
experience
Goyogi.com, Chennai
HR Assistant Manager Macil Information Systems Pvt.
Ltd., Chennai.
K.E. College, Off Campus
C.M.S College, Kottayam
Mangalam College of
Engineering, Ettumanoor,
Kottayam
Saintgits College of
Engineering, Pathamuttom,
Kottayam
VIT Business School, VIT
University, Vellore, Tamilnadu
TOTAL WORK EXPERIENCE

PAPERS PRESENTED
1. Paper Titled “Perception and Extenstion of Gender-images on Talcum powder Brands:
Evidence from Indian Market” presented in absentia at International Conference on
Brand Management 2008, IMT, Ghaziabad, India
2. Paper Titled “ Impact Of Large Format Self-Enhancement Specialty Stores On
Consumer Purchase Preference – A Study On Wedding Malls Of Kerala Market ”
presented at National Seminar on Strategic Marketing for the Emerging Market 2009,
School Of Management Studies, Cochin University of Science and
Technology(CUSAT), Kochi, India.
3. Paper Titled “Value Creation – The Axis of Modern Marketing” presented at National
Seminar On Creating And Delivering Value For Customers 2009, School Of
Management Studies, Cochin University of Science and Technology(CUSAT), Kochi,
India.
4. Paper Titled “Perceptual Variations of Brand Images And Usage Pattern Across
Different Demographic Segments In Mobile Handset Market” Presented at ICBM 2010
– Second International Conference on Brand Management organized by IMT, Ghaziabad
and University of Greenwich, USA, 2010, Ghaziabad, Delhi
5. Paper Titled “Brand Image And Retailers’ Image - Poles Of Selling Magnet In
Refrigerator Market” Presented at 2nd International Conference on “DOING BUSINESS
IN INDIA” organized by IFIM Business School, Centre for Developmental Education,
Bangalore – 2009
6. Paper titled “Customer Perceptions And Evaluations On Value Based Sales Promotion
In Consumer Durable Goods Market” presented at National Seminar on ‘Value based
Management’ organized by Mangalam Institute of Management, Mangalam College of
Engineering, Kottayam Kerala, 2009
7. Paper titled “Luxury / Prestige Branded Products – Does It Convey A Sense Of Self-
Esteem And Appearance of Professionalism Among Men?” presented at Fourth
Marketing Conference organized by Great Lakes-North American Society of Marketing
Education in India, December 23-24, 2010
8. Paper titled “Hedonic and utilitarian consumption patterns of white goods consumers”
presented at Conference on ‘Towards Managerial Excellence : Challenges and Choices’ (Athenaeum) organized by Bharathidasan Institute of Management, Thiruchirappilly, Tamilnadu, Feb 12th and 13th,2011 9. Paper titled “Impact of advertisement and consumer experience in CBBE pyramid of
mobile handset brands” accepted for Fifth Great Lakes-NASMEI Marketing
Conference, December 29 - 30, 2011 – Cosponsored by MSI, USA
10. Paper titled “Mobile phone dependency: impairment in behavioral control among
Indian consumers” presented for Sixth Great Lakes-NASMEI Marketing Conference,
December 29 - 30, 2012

PUBLICATIONS
‰ JOURNAL
1. Gemini V Joy “Brand Image And Retailers’ Image - Poles Of Selling Magnet In
Refrigerator Market” Focus, The international Journal of Management Digest, ISSN
0973-9165, October 2010 – March 2011 issue, Vol.6 No.2
2. Gemini V Joy “Large Format Retailing and Changing Consumer Behaviour - A Study
on Wedding Centres of Kerala Market” published in AIMA E-journal on retailing, ISSN
0974-9497, Nov 2009, Volume : 3, Issue 4/4
3. Joy V. Gemini, P.S James “Do prestige Goods Enhance Esteem and Professionalism? A
study on Luxury Branded Shirt Users” published in Springer Journal Marketing Review :
St.Gallen ISSN 1865-6544 February 2012 Vol. 29, 1, p. 17-23
4. Resmi, A.T., Gemini, V.J., Paul S. S. and Kannan, K. Leadership, “Commitment,
Culture and Employee Turnover – A deeper examination”, International Journal Of
Enterprise Network Management, in print.
5. Joy V. Gemini, P.S James, N. Senthil Kumar "Value based promotion - a consumer
retention tool in electronics goods market", International Journal of Value Chain
Management, in print.
6. Kartik Balkumar, Resmi Ann Thomas, S.P. Anbuudayasankar, K. Ganesh, S.Paul Silvian, Gemini V Joy “Effective Health care management in India- The role of knowledge
management”, International Journal of Value Chain Management, in print.
‰ Book Chapters
1. Article titled “Perception and Extenstion of Gender-images on Talcum powder Brands:
Evidence from Indian Market” published as a chapter in the book named Brands Rising when products fails, MacMillan Publishers of India, 2008. 2. Article titled “Perceptual Variations of Brand Images And Usage Pattern Across Different Demographic Segments In Mobile Handset Market” published as a chapter in the book named Brand Research, Advanced Research Series, MacMillan Publishers of India, 2009.
AREAS OF ACADEMIC INTEREST :
Brand management, Advertising Management, Consumer Behaviour and Marketing Metrics

PERSONAL SUMMARY
Nationality : Indian
Age &
: 37
Date of Birth
:20th May 1976
Sex : Female
Religion
Languages Known : English, Malayalam & Tamil

Source: http://www.bschool.vit.ac.in/faculty/23777880-GIV%20%20Gemini%20V.%20Joy%20upd.%2007-11-2013.pdf